This page is the work sample. The workbench below is a working, simulated version of the product's core loop — describe a business, watch it become a live page. Everything after it is the product case study behind that loop: who it's for, how it should be built, what to measure, and where it can go wrong.
A rule-based generator maps your description to an industry template, drafts copy, applies a theme, and "publishes" a page — while a product telemetry panel logs every step, the way a real build would need to be instrumented.
Website builders never had a power problem. Wix, Squarespace, and WordPress can already build almost anything a small business needs. What they never solved is the first ten minutes: the blank canvas, the seventy-template carousel, the slow realization that a decent site is a lost weekend. Most people close the tab. The ones who push through tend to produce something that looks like every other site built from the same starting point.
AI collapses those ten minutes into one sentence and a few seconds. But the hard part isn't the model — it's a product decision. Ship something fast and generic enough and every AI-built site converges on the same three layouts, the same voice, the same stock structure. Speed without a point of view is just a faster template. The job is to make the generated draft a starting point people actually want to edit, not a ceiling they have to escape.
Launching a thing this week around a full-time job. Has a name, a logo maybe, and forty spare minutes tonight. Judges the product on whether there's a real URL by bedtime.
"Good enough, published" beats "perfect, still in draft."
Runs a salon, a clinic, a bistro. Low tech confidence, high stakes — this site represents the business. Won't open dev tools, won't debug a broken layout, will just leave if it feels fragile.
Needs to trust it before they'll ship it.
A designer, writer, or consultant who will keep tweaking for weeks. Cares about every margin. The real stress test of whether editing an AI draft feels good or feels like a fight.
The true test of the editing experience.
A fast generation buys thirty seconds of attention. The domain purchase depends on whether the draft survives a careful read — so optimize the whole funnel, not the first screen.
Section-level control, not full-layout reshuffles. If editing the hero also shifts the pricing table, people stop trusting the regenerate button — and that button is the product.
Factual fields — hours, pricing, credentials — need a visible review-before-publish state. Confident, wrong, and public is the failure that costs a real business a real customer.
The workbench above demonstrates this: every draft carries a review-before-publishing badge.The generated page should be good enough to ship untouched — and every part of it editable when someone wants to. Defaults are a starting point, never a cage.
Sequenced so that trust and control land before growth — a bigger funnel into a product people don't trust just scales the churn.
One template family, one path: prompt in, one live page out. Tone quality checked by hand on every generation while we learn what "good" sounds like.
Enough industry range that most visitors see something that fits, plus the first real editing affordance: regenerate one section at a time.
Make editing an AI draft feel safe. Nothing gets silently overwritten; nothing ships that fails a basic quality bar.
Turn published sites into the acquisition channel — real domains, real analytics, and a gallery that shows the range of what people actually built.
Four forks the PM of this team hits in the first two quarters. For each one: the options on the table, where I'd land and why, how we'd know it's working, and what would make me reverse it. Click any option to compare.
Illustrative targets to instrument and steer toward — not live data from a running product.
| Approach | Strength | Where the gap is |
|---|---|---|
| Wix ADI / Squarespace Blueprint | Mature, deep editor once you're in; huge component libraries. | Still template-bound — the AI picks a template, it doesn't change what a site can be. |
| Framer AI / Durable | Fast, AI-first generation; a live site in under a minute. | Editing after the fact is thin — you regenerate or you fight the canvas. |
| 10Web / Dorik AI | Real power underneath via WordPress and full builders. | That power comes back as complexity — the first-ten-minutes problem returns. |
| The opportunity | Not a smarter generator — a safer one. | Make regeneration feel safe, so editing an AI draft feels like refining, not gambling. |
A status-check email tells you I'm still interested. A working version of the core loop — instrumented, with the trust cues built in — tells you how I'd actually approach the role: start from the user's first ten minutes, make the risky part safe, and measure whether it's working. That felt like the more honest thing to send.